Challenge Russia?

You know about soft power.

If to consider any issue from the text viruses' perspective you may see that text viruses have the trait to get back to their owner in case of clarification of the issue.

A demo version or a light example is at the Xing's forum "All secrets for business in Russia".

According to the dialogue at the forum the subtitle of the IconVienna 4th International Congress was "Challenge Russia" and will be "Europe – Russia : new opportunities", perhaps.