Writing/Editing - Art or Business Service?

I took this title from the Knowledge Persons' group post by Wytze Rijpkema. And it interconnects with PR, copywriting, corporate blogging, marketing and sales.

The problems are:

- to blog or not to blog goods and services from corporation?
- what to do with comments?
- how corporate blogging can influence sales?
- can corporate blogging be outsourced?

What are the solutions?

It's not only a question to corporate executives. Since the web is two-way communication and many skilled self-employed persons can add real values to business, it's time for suggestions from everyone.

Please spread this post and assist self-employed persons and business to connect. And maybe you will find self-employment suitable for your life with family, kids and friends.