Knowledge audit
If knowledge equals understanding and understanding is measurable, you can:
- find an appropriate content and/or personal interactions;
- connect it with a cash-flow;
- measure a monetary value of the appropriate content and how its authors/users work (or network);
- consider and correct an S-curve of competitiveness.
All you need are some skills, data and a framework for that - maybe this one.
So, the above mentioned connection: knowledge - understanding - money - competitiveness is quite simple and feasible.